The Toll of Trivial Choices: An Experimental Investigation of Decision Fatigue in Everyday Micro-Decisions (Netflix)

Abstract

Even seemingly simple choices, like what to watch on Netflix or placing a food order online, can become surprisingly difficult in the age of abundant digital technology. This study examines how decision fatigue is amplified by the overwhelming number of options in digital interfaces, especially for everyday micro-decisions. Grounded in ego depletion theory and the paradox of choice paradigm, the research investigates whether exposure to high-choice environments induces measurable cognitive depletion.

Keywords

Decision Fatigue, Netflix, DFS, NASA-TLX, Cognitive Overload, Paradox of Choice, UX Designs

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